PrestaShop is an open, efficient and innovative e-commerce system that allows you to open your own online store. The project was created in 2005 in France and is growing very quickly. Currently, the community already exceeds a million members. The platform has over 300 functionalities, such as: unlimited products with attributes, categories, multistore, many currencies, languages, payments, delivery methods, CMS, filtering, statistics and much, much more. The store can be developed by introducing any changes and ready-to-buy modules.
PrestaShop offers many possibilities to match the online store to the individual needs of each user. A wide range of templates, as well as a multitude of available modules, makes it easy to change the appearance and functionality of the store.
One of the advantages of PrestaShop is multilingualism. The software has been translated into more than 40 languages, which significantly affects its popularity and systematic increase of the user community, as well as PrestaShop specialists.
Prestashop offers the possibility of expanding the store with additional, non-standard functionalities. Most of the useful modules are free, however, new or unusual functions can be implemented for each company. The open architecture of this software makes it possible to fully modify the functionality of the store, change its layout and adapt to individual needs.
The software provides the store user with many useful tools that are helpful in optimizing the store - to make it as visible as possible in search engines. This is important because positions on Google (and other search engines) largely translate into the sales results of the online shop.
PrestaShop offers a lot of useful marketing tools that can affect sales growth, including affiliate programs, loyalty programs, discount vouchers or mechanisms that recommend the product to friends.
PrestaShop działa na otwartej licencji Open Source, co oznacza, że otrzymujemy pełen dostęp do kodu e-sklepu, z możliwością dokonywaniu wielu zmian, zgodnie z potrzebami odnoszącymi się do panelu administracyjnego, jak i tymi, które mają być odpowiedzią na potrzeby klientów.
Thanks to additional functions, PrestaShop offers large sales support opportunities, such as extensive statistics, tools for order analysis, highlighting selected products, newsletter, discount schemes for customers.