B2B sales platform - what is it?

A B2B (Business-to-Business) store is a sales platform designed to handle business-to-business transactions, rather than between businesses and individual customers. These types of stores allow businesses to place orders for products or services conveniently, quickly, and automatically, often with customized terms and conditions, such as discounts, credit limits, or individual price lists.

Prestashop platform showcase

B2B and B2C online store – what is the difference:

Recipients:
B2B serves companies, and B2C (Business-to-Consumer) serves individual customers.
Registration and access:
B2B stores often require registration and account verification before making purchases, while B2C stores are usually open to everyone.
Order size:
B2B transactions typically involve larger wholesale orders, while B2C involves purchasing individual products.
Purchasing process:
in B2B, the purchasing process can be complex and may involve, for example, approval from multiple departments. A B2C customer's purchasing decision is usually quick and individual.
Prices and terms of sale:
in B2B, prices are often negotiated individually, and the offer can be tailored to a specific customer. The widely known B2C model has pre-determined prices and terms. These apply equally to all customers.

Why is it worth implementing a B2B online store?

Process automation
The B2B purchasing platform automates key activities such as ordering, inventory management, and invoicing, reducing errors and expediting customer service.
Sales team support
The B2B store serves as a tool to support sales representatives, providing them with quick access to product and customer information and order history.
24/7 availability
The online store operates continuously, allowing customers to place orders at their convenience, even outside of standard sales hours.
Offer personalization
The B2B trading platform allows you to tailor your offering to specific customers—for example, through individual discounts, dedicated price lists, or access to selected products for other customers.
Access to statistics and analytics
The B2B system provides data on sales, customer purchasing behavior, and product popularity, allowing you to better manage your sales strategy.
Platforma sprzedażowa

Why is it worth entrusting us with the implementation of your B2B PrestaShop online store?

1
No e-commerce or programming knowledge required
We guide you through the entire store implementation process – from concept to launch. We advise, design, support, and answer all your questions. Experience in B2B e-commerce is not required.
2
We are one of the first PrestaShop partners in Poland
We specialize exclusively in PrestaShop. We have been building stores based on this platform for years, with hundreds of completed projects for companies across various industries.
3
Comprehensive Approach – a Team of Experts
Specialists in e-commerce, UX, graphics, analysis, strategy, and programming participate in the project. This ensures a polished implementation in every aspect – technical, visual, and business.
4
Effective Project Management
Thanks to our automated management system, you have full visibility into the progress of work. Most importantly, we ensure the efficient and timely completion of your B2B platform.
5
Modern Technologies and AI
Your store will be built using the latest technologies, including artificial intelligence-based solutions. This allows you to automate numerous processes and increase your competitive advantage.
6
We don't encrypt code or block access
Why is this so important? While taking over projects from other companies, we've noticed an increasingly common trend of blocking server access or making code access difficult after the collaboration ends. This leads to vendor dependency. We approach things differently – we prioritize full transparency and freedom in developing your project.

Why PrestaShop B2B is a great solution for wholesale platforms

Integracja
A rich database of ready-made integrations
PrestaShop offers a vast number of modules and extensions, enabling easy integration with payment systems, shipping systems, ERP, marketplaces, and other services.
Kod
Open source code
allows full modification and customization of the store to individual needs, without licensing restrictions.
E-Commerce
High popularity in the e-commerce market
widely used worldwide guarantees access to proven solutions and support.
Społeczność
An active and extensive community
thousands of users and developers share knowledge, advice, and ready-made solutions, facilitating store development.
Panel administracyjny
An intuitive and easy-to-use administration panel
even those without extensive technical experience can manage the store.
Niskie koszty
Relatively low startup and maintenance costs
no licensing fees, and the wide availability of free solutions make PrestaShop an economical choice for small and medium-sized businesses.

What are the options for implementing a B2B online store with PrestaShop?

PrestaShop offers flexible online store configuration options, making it an ideal platform for B2B commerce. Depending on your business needs, three main implementation scenarios are possible:

A separate store exclusively for B2B customers
This solution is suitable for companies that do not sell retail (B2C) but require a dedicated wholesale platform for business customers. The store is configured exclusively for B2B – with appropriate prices, payment methods, login options, and individual access to the offer.
Integrated B2C/B2B store within a single installation
This option is suitable for companies that serve both individual and business customers, but does not require completely separate stores. By properly configuring user roles and adjusting product and price visibility, PrestaShop allows for a distinct shopping experience for both customer groups within a single platform.
Multistore – two independent B2B and B2C stores managed from a single administration panel
The multistore functionality in PrestaShop allows you to run two completely separate stores (e.g., b2b.yourbusinessname.com and store.yourbusinessname.com), with separate offerings, pricing policies, appearance, and functionalities. At the same time, both stores are managed from a single administration panel, which allows for effective management without the need to log in to separate systems.
Opcje wdrożenia

What does the pricing and implementation process for a B2B purchasing platform look like?

Brief

Gathering requirements

Wycena

Preparing a quote

Podpisanie

Signing the contract

Projekt

Graphic design and implementation

Programowanie

Programming

Testy

Testing

E-commerce

B2B e-commerce launch

Ustawienia

Support and development

Popular functionalities and elements of the B2B Platform

Here is an edited and expanded list of possible additional features for a B2B online store based on PrestaShop:

Dropshipping
The store can be integrated with external suppliers who ship directly to the customer. This allows for sales without the need for inventory. PrestaShop can automatically retrieve inventory, prices, and product descriptions from wholesalers, and send orders directly to the partner for fulfillment.
Generate Commercial Offers in PDF Format
With a single click, the customer can generate an offer containing selected products, prices, and company details in the form of a ready-made PDF document. This is an extremely useful option in the process of negotiating purchase terms. It can be integrated with external suppliers who ship directly to the customer. This allows for sales without the need for inventory. PrestaShop can automatically retrieve inventory, prices, and product descriptions from wholesalers, and send orders directly to the partner for fulfillment.
Display Net Prices
The ability to display net prices (excluding VAT) as the default – in line with the expectations of business customers. Users can switch to gross prices as needed.
Order Quotation Automation
The customer adds the products they are interested in to their cart, but instead of placing an order, they submit it as an inquiry. The merchant receives a list, prepares a personalized offer, and sends it to the customer as a ready-made document or online offer.
Manual Account Activation After Registration
New customer accounts are manually approved by the administrator. This ensures control over who has access to wholesale offers and prices.
Taxpayer Identification Number Validation Upon Registration
When creating an account, the system validates the Taxpayer Identification Number to ensure that the user is a company and is operating legally.
Automatic Company Data Collection Based on the Taxpayer Identification Number
After entering the Taxpayer Identification Number, the company's registration data (name, address, REGON, etc.) is automatically populated based on public registers, making registration easier and faster.
EU VAT Validation
Validation of the EU VAT number in the VIES (EU) system, which is extremely important for international sales – it allows verification of the customer's tax status.
Quantity-based pricing thresholds
Option to set quantity-based pricing, e.g.:
  • 1 unit: 50 PLN
  • 5 units or more: 45 PLN
  • 10 units or more: 40 PLN
Facilitates negotiations and rewards larger orders.
Customer groups with assigned discounts
The system allows you to assign customers to different groups (e.g., wholesalers, distributors, premium partners), with individual pricing and discount conditions.
Bulk addition to cart from the product list
Customers can easily add multiple products to their cart without having to visit each product's page – for example, by entering quantities directly in the category list.
Product availability visibility
Customers can see which warehouses have a given product in stock and can select their preferred warehouse for order fulfillment.
Order fulfillment from multiple warehouses
If a product is not available in a single warehouse, the system can automatically split the order and ship products from different locations – maintaining full transparency.
PIM – Product Information Management System
Integration with PIM enables central management of product descriptions, images, attributes, and technical data – ideal for large product catalogs.
Multiple Company Accounts with Different Roles
Create multiple accounts for a single company (e.g., purchasing, accounting, logistics), with different permissions and access to selected functions or data.
Trade Credit (Deferred Payment Purchases)
Selected customers can purchase with a set credit limit and pay on a deferred basis – a functionality that supports long-term partnerships with customers.
WMS – Warehouse Management
Integration with WMS systems enables advanced management of inventory, order fulfillment, and logistics.
Multi-Stage Order Verification
The system can require order approval by multiple people or departments (e.g., sales representative > manager > accounting), which is useful in larger organizations.

Integration examples

Allegro
Amazon
Ebay
Emag
Fakturowania
FirmaO
DHL
DPD
GLS
IFirma
inFakt
InPostKurier
Optima
Paczkomaty
Poczta Polska
Subiekt
Subiekt Nexo Pro
UPS
WFirma

+

thousands of other integrations

Integracje

How much does it cost to implement a B2B online store?

The price of a B2B platform depends on many factors, such as the scope of functionality, the level of integration with external systems (ERP, WMS, PIM), appearance personalization, and the number of users and types of roles.

Basic implementation
If you already have an online store and want to expand it with basic B2B features, the cost of such implementation can be relatively low – typically ranging from several hundred to several thousand PLN. This primarily involves purchasing and configuring ready-made modules that allow you to launch eB2B sales.
Extensive B2B purchasing platform
Implementing more advanced solutions, such as individual price lists, request-for-quotes systems, wholesale logic, multi-level user accounts, or integration with invoicing systems, can cost anywhere from several to tens of thousands of PLN, depending on the options selected.
Professional B2B wholesaler
Full B2B PrestaShop solutions for large companies, including sales process automation, integration with multiple warehouses and suppliers, trade credit systems, and advanced user management, can cost up to several hundred thousand PLN. We encourage you to contact us or complete a brief, which will allow us to prepare a personalized offer for a B2B online store tailored to your business model.

Supporting the digitalization of enterprises – i.e. EU funds for digital transformation

If you're interested in funding for the development of an online store, check out the Dig.IT program. This initiative supports the digitalization of micro, small, and medium-sized enterprises (SMEs) operating in the industrial, manufacturing, and service sectors. The program provides grants for the purchase and implementation of IT solutions supporting digital transformation. Agencja Rozwoju Przemysłu S.A. (The Industrial Development Agency) is responsible for implementing the program.


The minimum funding amount is 150 000 PLN, and funding can cover up to 50% of the project value.


When contacting us, please let us know that you are interested in developing an online store with support from European Union funds.


More information can be found here
Wsparcie UE

We answer Your questions

1.How long does it take to implement a B2B platform?

Implementation time depends on many factors. A simple implementation can take about 1.5 months, while a more advanced platform may require up to six months or more. We'll give you an estimated implementation time during the quote.

2.Are there any limits?

Generally, no. If you're planning a very large number of products (e.g., over 50,000) or many product variants, additional optimization may be necessary. However, we don't impose limits on the number of products, orders, categories, or customers. We also don't charge fees for exceeding a certain number of orders.

3. What do I need to get started?

It's best if you already have specific requirements for the appearance and functionality of your B2B online store. If not, don't worry, we'll guide you through the entire process.

4. Are there any fees after implementing a B2B online store?

No, we don't. However, if you need further support (programming, development, or e-marketing), we invite you to collaborate.

5. Am I the owner of a B2B online store?

Yes. After paying for the project, you become the full owner of the store and its code. This is a completely different solution than a subscription model.

6. Is the code open source?

Yes. We don't encrypt the code. After paying for the store, you receive full access to the source code and can freely use it. Unlike SaaS solutions, you have full control over the code.

7. Is there any implementation support?

Yes. Throughout the implementation process, you have a dedicated Project Manager available to assist you.

8. Will the B2B online store engine be updated?

Yes, the PrestaShop software is regularly updated. We recommend having us update it. However, if you have a technical person in your company who can backup the store, perform the update, and make any necessary corrections, you can do it yourself. PrestaShop provides the necessary tools.

9. Can I further expand the B2B platform?

Yes. One of the main advantages of PrestaShop is the ability to expand and make changes as needed.

10. Is maintaining a B2B online store expensive?

It depends. We don't charge subscription fees, so there are no mandatory costs for maintaining a store. However, many of our clients invest in development, new features, and updates to remain competitive—these activities may incur additional costs.

11. If I have a B2B store on another platform, can I migrate it to PrestaShop?

Yes. Migration is possible. However, it's worth discussing the details of transferring data—such as products, orders, and customers—with us.

12. Is there a fee for a quote?

In the vast majority of cases, a quote is free. Only in situations requiring extensive documentation analysis or complex topics can we notify you that a quote will be charged.

Case study

Zo-han

Zo-han

Migration of the Zo-han.com store from PrestaShop 1.6 to PrestaShop 1.7, including the design and implementation of dedicated graphics reflecting the brand's original style. While the task may seem simple, the journey is fraught with pitfalls for careless developers.

Read more
Bombata

Bombata

Thanks to the collaboration between graphic designers and programmers, a modern store based on the PrestaShop 1.7 engine was created, featuring dedicated graphics and advanced features that facilitate e-commerce operations. Check out what we created together.

Read more
SklepLoveLas

SklepLoveLas

The project involved creating a modern store from scratch. A unique theme, functional solutions, and proprietary modules resulted in the creation of the remarkable LoveLas store.

Read more

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Open a B2B online store without limits

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