Modules are the essence of stores based on the PrestaShop platform, they make the functions unique and allow you to adapt the offer to the individual needs of customers. So let's check why modules, in other words plug-ins or plug-ins, are so important for the optimal operation of online stores based on PrestaShop. Let's learn about their advantages that are worth considering before we decide to install them. Plugins enable you to adapt the store's functions to specific customer expectations and preferences. In practice, this means that the store can easily undergo transformation to respond to changing market needs, which translates into an increase in the attractiveness of the offer.
Modules for PrestaShop – what are they and what functions can they perform?
One of the basic elements of expanding an online store are PrestaShop modules, which not only introduce new functions, but also improve existing ones, enabling store owners to fully adapt their websites to the expectations and needs of customers.
The modules can be divided into various categories, starting with those related to payments. Payment modules not only integrate with renowned systems such as PayPal, but also enable support for popular solutions such as Przelewy24 or PayU. These are effective tools that definitely facilitate the transaction process.
Another important group are logistics modules that introduce improvements in the delivery process. They cooperate with various courier companies, ensuring flexibility and efficiency in the area of store logistics.
Marketing modules are other important elements of a properly functioning e-store that effectively promote e-commerce. Their functionality includes, among others: integration with price comparison websites and remarketing tools, which gives the store greater online visibility, attracting potential customers.
In the field of analyzing and monitoring the effectiveness of marketing activities, analytical modules play an important role. Precise monitoring of website activity allows for ongoing adjustments to the strategy, increasing the effectiveness of promotional activities.
“Last but not least”, personalization modules allow you to change the appearance of your store by adding blocks, sliders or contact forms. These are tools that not only improve the aesthetics of the website, but also contribute to better interaction with customers.
What modules are the most popular among our customers?
There are numerous modules available in the official PrestaShop store, including those created by PrestaShop itself as well as by third-party developers. There are high-quality modules, both paid and free, tailored to the various needs of online stores. Thanks to them, store owners can expand the functionality of their websites, using flexible solutions that perfectly support business development. Regardless of your choice, these modules are a key element of online store optimization.
#1 Cookies module
The online store must be equipped with a module compliant with the latest cookie policy guidelines. The cookie module allows users to flexibly customize functions or group them into categories. Additionally, users have control over cookies by defining consents for analytics, advertising, user tracking and pixels.
The cookies module allows you to add custom scripts via special hooks for the head or footer sections. Additionally, users can customize the appearance of the store by changing button colors, editing texts and headings.
It is worth emphasizing that the GDPR module is already integrated by default, eliminating the need for additional configuration, but the cookies module is not.
#2 Payment module
Payment modules are an absolute must-have and are part of the entire functionality of every online store. Several basic variants are available in the basic version of the PrestaShop e-shop, such as cash on delivery, payment by transfer or the rarely used payment by check. However, most stores use a group of free modules offered by various payment gateways.
Currently, virtually every online store has at least one payment gateway that allows for quick and instant transactions. Thanks to these modules, stores can expand their operations to foreign markets, offering payments in various currencies, for example British pounds (GBP).
Using different payment gateways not only becomes a matter of convenience for customers, but also opens stores to new business opportunities. Therefore, the selection of appropriate payment modules is an important element of the e-commerce strategy, which affects both the customer experience and the store's development potential on the global market.
Modern payment modules are currently a standard in e-commerce and they enable the store to be integrated with leading payment brokers such as PayPal, Przelewy24 or PayU, which improves transaction processes, but also builds customer trust in the store through fast and secure online payments.
#3 Allegro module
The Allegro module allows you to quickly list products from your store on the Allegro platform. Integration with the Allegro account not only streamlines auction processes, but also automates customer management, centralizing it in one panel. The automatic connection to Allegro via the Crona command guarantees ongoing monitoring and updating of auction statuses, eliminating the risk of product unavailability. The integration is compliant with the latest Allegro standards, taking into account all updates from recent months. This is an effective solution that facilitates auction management, keeps the store in line with market trends and ensures effective offer management.
#4 Feed module for Instagram
The feed module for Instagram is a new quality of social integration in the online store. It allows you to easily connect to your Instagram account, dynamically presenting photos from this platform on the store's website. The tool increases customer engagement by enabling direct visualization of products in the context of their real use. The transition from traditional product presentation methods to a dynamic Instagram feed opens up new perspectives in creating a unique shopping experience. The module is easy to use and enables quick integration, which translates into immediate benefits in the form of enriching the store website with dynamic, authentic content. As a result, the brand becomes more accessible and attractive to customers, which can increase conversions and build lasting relationships with users.
#5 One-page checkout module
The one-page checkout module requires solid verification and careful writing because it combines many modules in the transaction process, such as payments, delivery or newsletter subscription. Here are the most important functions of the module that is most often installed by customers:
- layout designer - allows you to freely modify the position of blocks and add additional blocks of HTML content, which allows you to individually adjust the layout,
- Google auto-complete addresses - makes entering customer data easier thanks to Google's automatic address completion,
- social login - offers built-in login options with Facebook and Google, as well as support for other social media using the free OneAll Social module,
- simple transaction form - a module that maintains engagement through transparency, compactness and lack of unnecessary elements,
- stylish design - offers many design styles and fonts to choose from, which gives the website an aesthetic character,
- payment and shipping visibility - payment and delivery methods are always visible and updated on an ongoing basis,
- multiple addresses for registered customers - solves the problem of multiple addresses for registered customers by offering seamless support directly on the order form,
- silent registration of a guest account - the function allows you to immediately save the customer's e-mail address, increasing the chance of being reminded about an abandoned cart,
- full responsiveness - ensures optimal operation on various devices,
- support for companies and consumer orders - allows you to collect business data on demand using a separate checkbox,
- automatic translations - the module is automatically localized into the appropriate language, using default translations and translations provided by customers around the world,
- versatility - supports multiple stores and is fully compatible with Prestashop 1.7.x and the latest version of Prestashop 8.x.
As a result, the one-page checkout module not only improves the transaction process, but also offers a number of advanced functions, improving the quality of the shopping experience for online store customers.
#6 Advanced promotions module
A modern advanced promotions module is an element that increases the attractiveness of offers in the online store. Unlike standard promotions, which often offer only simple percentage or amount discounts on individual products, the module we use allows you to fully configure the promotion according to your preferences, which allows you to create more complex and flexible offers.
Thanks to this module, you can shape discounts for various products, create complex promotions such as "buy one, get one free" or set rules such as "buy 4 products and get the most expensive one with a 50% discount". Additionally, there is an option to reduce the price of each product by a fixed amount, which allows for promotions such as "buy one shirt, get the second one for PLN 10" or "all socks for only PLN 5".
The module also offers variety in creating promotions, such as "second item 30% off" or "every third item free". You can also configure offers such as "buy 3, 4, 5 items, and each subsequent one with a 20% discount or for PLN 50". Thanks to the cross-selling function, the module allows you to create attractive offers that encourage customers to make larger purchases, for example "buy 2 pairs of trousers and add a belt for only PLN 5!" or "buy 3 nail polishes and receive a lip pencil as a gift".
Finally, the module allows you to create progressive discounts, thanks to which you can offer customers favorable offers, such as "buy X and get N with Y% discount, fixed amount discount or fixed price discount". The introduction of this advanced promotion module is an effective way to provide unique and attractive offers, which will allow you to gain an advantage over your competitors in the world of online stores.
#7 advanced filters module
The Advanced Search 5 PRO module is an extensive filtering tool that enriches standard functions. It offers automatic SEO page generation, step-by-step search setting, and customization of criteria groups using images. Compared to the previous version, it introduces a new interface, increased performance and additional functions to facilitate navigation. The PRO version adds the ability to generate SEO and search facets step by step, making the module a comprehensive online store optimization tool.
#8 Baselinker Module
BaseLinker offers comprehensive integration of e-commerce platforms and automation of key processes. The system enables simultaneous processing of orders from all online stores and marketplaces, eliminating the need to log in to each account separately.
Thanks to mass listing and editing of auctions on multiple marketplace platforms and automatic synchronization of inventory levels and prices, the company can handle an even larger number of orders in a shorter time, minimizing errors. A properly configured system also allows you to quickly place auctions, remember product information and mass edit offers.
In the BaseLinker panel, all order processing activities take place in one place, eliminating the need to log in to different accounts. The system automatically assigns prices, templates and categories, and properly configured automatic actions facilitate order management, from placing them to delivering them to the customer. Thanks to the "Packaging Assistant" module and a barcode reader, the packaging process becomes more effective.
Additionally, BaseLinker ensures the synchronization of inventory levels between various platforms and sends order statuses and shipment numbers. The system is able to end auctions and offers with zero stock, and even automatically resume them when the product becomes available again. Thanks to this, BaseLinker not only facilitates the daily operation of the online store, but also introduces effective automation, increasing efficiency and improving customer service. The integration with PrestaShop itself can be implemented based on the built-in API or a module provided by Baselinker itself.
#9 Blog module
Introducing a blog to PrestaShop is an important investment that will increase the visibility of your online store on the Internet. Creating valuable content not only has a positive impact on your position in search results thanks to SEO optimization, but also builds the e-commerce reputation as an industry expert. The blog becomes a platform for presenting knowledge, which strengthens customer trust and attracts the attention of new recipients. Regularly publishing articles not only engages users, but also creates strong bonds with customers, building brand loyalty. Thanks to this integration, online store management becomes more effective and the offer more attractive to customers looking not only for products, but also for valuable information and inspiration.